T-WEISS matches real, verified subject matter experts with
brands.
Be the expert – that people and algorithms trust.
By 2026, traditional search volume is expected to drop by 25%.
OUR APPROACH
AI-driven platforms like ChatGPT and Gemini are changing how people discover information—and they prioritize one thing: credible, high-quality video content.
Staying visible in the age of AI means focusing on content with:
Subject Matter Experts.
A quick walk through the concept of Subject-Matter-Experts with Rob Davies.
ROB DAVIES
Global B2B Marketing Automation Lead at Wolt
SUBJECT MATTER EXPERTS
SUBJECT MATTER EXPERTS
SUBJECT MATTER EXPERTS
SUBJECT MATTER EXPERTS
SUBJECT MATTER EXPERTS
SUBJECT MATTER EXPERTS
SUBJECT MATTER EXPERTS
SUBJECT MATTER EXPERTS
SUBJECT MATTER EXPERTS
SUBJECT MATTER EXPERTS
SUBJECT MATTER EXPERTS
SUBJECT MATTER EXPERTS
SUBJECT MATTER EXPERTS
SUBJECT MATTER EXPERTS
Our approach centers on developing organic, native campaigns featuring real subject matter experts, positioning your brand as an authority in your industry.
We then generate multi asset performance campaigns for all stages of marketing funnels and push search engine visibility.
LORENZO
@Paramount+ Campaign Launch
@Paramount+ Campaign Launch
PRINCELA
@Semrush Workshop
@Semrush Workshop
BJÖRN
@Retterspitz shoot
@Retterspitz shoot
The values driving us every day:
Knowledge First
We’re here to share real knowledge — not push products. Authority is built by being generous with what you know.
Precision is Care
We’re obsessed with details — not for the sake of perfection, but because precision shows respect for the audience.
Challenge the Default
If it’s been done the same way forever, that’s our cue to rethink it. Value comes from doing things differently — and better.
Collaboration
We value clear roles, honest feedback, and no ego. Good collaboration means knowing when to push and when to listen.
Curious on Purpose
We ask more than we assume. Curiosity keeps us sharp, and helps us challenge default thinking.
We come from different corners of marketing and production, but we’ve found common ground in how we work:
Stay curious, care about the details, challenge what’s expected — and never waste the audience’s time.
BJÖRN SWOBODA
Creative Partner
Creative Partner
Before I started T–WEISS I always used to describe my work as: „ .. the stuff you click away when you watch YouTube.“
Now I get to say: „We make the stuff people actually choose to watch.“
Now I get to say: „We make the stuff people actually choose to watch.“
Our Guiding Principles:
In a world increasingly shaped by AI, we focus on what machines can’t replicate: authenticity.
T–WEISS works with the people who carry real expertise — the ones whose experience, perspective, and presence cut through the noise.
As content becomes more abundant and more artificial, we believe in building something different: trust.
T–WEISS works with the people who carry real expertise — the ones whose experience, perspective, and presence cut through the noise.
As content becomes more abundant and more artificial, we believe in building something different: trust.
Our work is part of a larger movement — a natural response to the times we live in. We’re creating an evolving archive of human experiences, driven by substance, not trends — one that helps people make informed decisions in an age of noise, post-truth, and algorithmic sameness.
This isn’t just a strategy. It’s a movement. A way for brands to stay credible, sharp, and relevant — by putting real expertise at the center.
This isn’t just a strategy. It’s a movement. A way for brands to stay credible, sharp, and relevant — by putting real expertise at the center.
FAQ´s
